Social Media/ Marketing Manager

Robert Half - Golden Valley, MN

Full-time - Mid Level

Golden Valley, MN

Administrative and Support Services

About the position

The Marketing / Creative - Manager role at Robert Half focuses on developing and executing social media strategies to enhance brand awareness and community engagement. This position is based in Golden Valley, Minnesota, and offers a long-term contract opportunity within a collaborative team environment.

Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and build a community.
• Create and manage a content calendar to ensure posts are authentic, informative, and appealing for each unique platform.
• Collaborate with the in-house videographer and brand team to produce engaging content.
• Monitor and optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
• Act as the liaison between the brand and audience, maintaining the brand's voice, tone, and moderation across various social media platforms.
• Collaborate with the team to align social media strategy with evolving business goals and uphold brand consistency and values.
• Utilize social media channels for promotions and campaigns.
• Engage in budget processes and KPI reporting for marketing projects.
• Stay updated with the latest social media trends and adapt strategies accordingly.
• Work closely with retail and e-commerce partners to increase sales across both platforms.

Requirements

• Proven experience in a marketing or creative management role
• Proficiency in reporting and KPI reporting
• Strong understanding of marketing strategies and practices
• Experience with budget processes and financial planning
• Knowledge of time management and calendar management tools
• Expertise in social media platforms including Instagram and Facebook Insights
• Experience in production, particularly video production
• Familiarity with retail and e-commerce applications
• Ability to manage brand awareness campaigns and promotions
• Experience in liaising and building partnerships
• Knowledge of optimization techniques for marketing strategies
• Excellent collaborative skills and ability to work in a team
• Ability to execute marketing plans and strategies effectively
• Proficiency in using laptop hardware and other technological tools
• Knowledge of different social media channels and their effective utilization for marketing
• Strong understanding of conductivity in the context of marketing
• Proven ability to meet and exceed targets.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan