Social Media Marketing Manager

Amber Technologies - San Francisco, CA

Full-time - Entry Level

San Francisco, CA

About the position

Amber is seeking a highly skilled and creative Digital Marketing Manager to lead our social media strategy and organic growth efforts, specifically within the electric vehicle (EV) industry. This role focuses on developing innovative campaigns, creating engaging content, and ensuring a consistent brand presence across all social platforms. A passion for electric vehicles and sustainability is essential, as the ideal candidate will oversee the entire content lifecycle while driving organic growth and engaging with the EV community.

Responsibilities

• Develop and execute a comprehensive social media strategy focused on EV warranties that enhance performance, longevity, and sustainability.
• Align strategies with business objectives, including warranty services, product launches, and customer education.
• Stay informed about industry developments in EV technology, extended warranties, and customer needs to maintain a competitive edge.
• Identify opportunities for organic growth by engaging in conversations around EV maintenance, warranties, and long-term ownership benefits.
• Collaborate with influencers, customers, and industry experts to build relationships and promote brand advocacy.
• Implement social listening strategies to monitor customer sentiment regarding warranty services and emerging industry trends.
• Lead content ideation, planning, and execution focused on warranty education, EV sustainability, and product value.
• Work with internal teams to highlight how warranties extend vehicle life and improve customer experience.
• Develop a consistent voice and visual style across channels that reflects the brand's commitment to longevity, sustainability, and customer care.
• Create, edit, and optimize content such as videos, infographics, photos, and reels to showcase the benefits of extended EV warranties and maintenance tips.
• Manage production schedules to ensure timely release of campaigns, product announcements, and educational content.
• Schedule and post content across all platforms, maintaining an optimized calendar for launches and seasonal campaigns.
• Monitor key performance indicators (KPIs) to assess campaign effectiveness using tools like Google Analytics, Meta Business Suite, or Sprout Social.
• Provide regular performance reports, offering actionable insights to refine content strategies.

Requirements

• 1-3 years in digital marketing, social media management, or a related role.
• Passion for electric vehicles with subject matter expertise in EV warranties, maintenance, and long-term ownership benefits.
• Experience in brand-building, content marketing, and customer engagement strategies.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in storytelling, copywriting, and educational content creation.
• Experience with content editing tools (e.g., Adobe Premiere Pro, Photoshop, Canva).
• Data-driven approach with proficiency in analytics tools (e.g., Google Analytics).
• Strong organizational skills with the ability to manage multiple projects.
• Passionate about customer care, sustainability, and EV technology.
• Creative thinker with a focus on solving problems and meeting customer needs.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience working with influencer marketing and building partnerships within the EV or tech space.
• Basic knowledge of SEO, email marketing, and paid social campaigns.