Social Media Marketing Manager

$112,000 - $112,000/Yr

Yamaha Corporation of America - Buena Park, CA

Full-time - Mid Level

Buena Park, CA

Wholesale Trade Agents and Brokers

About the position

The position involves managing digital content marketing plans and social initiatives to align with brand and business goals. The role focuses on expanding social commerce efforts, optimizing campaigns, and ensuring that digital initiatives drive value to customers throughout the purchase funnel. The candidate will lead reporting activities, inform creative execution, and manage digital workflows across social and blog platforms.

Responsibilities

• Manage digital content marketing plans and social initiatives
• Ensure cross-channel plans align with brand and business goals
• Expand social commerce efforts via organic channels
• Ensure optimization of campaigns and initiatives
• Ensure digital campaigns drive value to customers within each stage of the purchase funnel
• Lead reporting activities, providing connected data stories
• Socialize and reinforce organic social and blog best practices
• Inform creative execution through audit analysis and benchmarking, making recommendations for the creative brief
• Develop and implement SEO recommendations to inform organic plans
• Manage digital workflows across social and blog

Requirements

• Demonstrated success working in social media for a brand or agency
• Demonstrated success in the development and implementation of comprehensive cross-platform SEO and organic growth strategies
• Demonstrated success working cross-functionally in a highly matrixed organization
• Experience with digital platforms including WordPress with demonstrated success leveraging native tools, features, and functions
• Proficient with GA4 and Enterprise SMM Tools (Spriklr, Sprout Social)
• Experience with project management tools like Workfront or other enterprise level tools
• Demonstrated success staying abreast of new tools, plugins and tactics to improve ranking, clickthrough and retention

Nice-to-haves

• Bachelor's degree in marketing or related field
• Graphic design or video editing and or production work that can be applied to social content
• 7+ years related experience

Benefits

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options
• Casual dress
• Vacation, sick-time and personal floating holidays
• Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture