Social Media Marketing Manager

$45,000 - $45,000/Yr

Unclassified - Paramount, CA

posted about 2 months ago

Full-time - Mid Level
Paramount, CA

About the position

We are seeking a talented Social Media Manager to join our team at El General Western Wear. The ideal candidate will be responsible for developing and implementing our social media strategy to increase brand awareness and drive engagement across various platforms. This role requires a creative individual who can create compelling content and engage with our audience effectively. The Social Media Manager will work closely with the marketing team to ensure that all social media efforts align with our overall branding and messaging strategies. In this position, the Social Media Manager will create and manage social media content calendars, monitor social media channels, and engage with followers. They will develop and implement social media campaigns aimed at driving traffic and increasing brand visibility. Analyzing social media data to measure the success of campaigns and making recommendations for improvement will also be a key responsibility. The candidate will need to stay up-to-date with the latest trends in social media and digital marketing, ensuring that our strategies remain relevant and effective. Additionally, the Social Media Manager will collaborate with other team members to create content, reach out to influencers and talent, and explore local opportunities for content creation. This role requires a proactive approach to building the brand's online presence through creative strategies and effective communication.

Responsibilities

  • Create and manage social media content calendars
  • Monitor social media channels and engage with followers
  • Develop and implement social media campaigns to drive traffic and increase brand visibility
  • Analyze social media data to measure the success of campaigns and make recommendations for improvement
  • Collaborate with the marketing team to ensure consistency in branding and messaging
  • Stay up-to-date with the latest trends in social media and digital marketing
  • Create content with other employees
  • Reach out to influencers and talent

Requirements

  • Proficiency in social media management tools
  • Strong understanding of social media marketing principles
  • Experience with content creation and advertising on social platforms
  • Knowledge of e-commerce and web analytics
  • Ability to conduct research and utilize social listening tools
  • Excellent communication and writing skills
  • Ability to enhance the brand's online presence through creative strategies
  • Basic photo and video skills with iPhone
  • 2 years of experience in Social Media Marketing
  • Bilingual in Spanish and English

Benefits

  • Health insurance
  • Employee discount
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