Social Media Marketing Manager

$124,800 - $143,437/Yr

Talentburst - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Administrative and Support Services

About the position

The Social Media Marketing Manager at HotelTonight is responsible for overseeing the company's social media channels, focusing on both paid and organic strategies. This role involves managing influencer campaigns, optimizing marketing efforts, and identifying new channels for expansion. The position requires collaboration with various stakeholders to execute effective marketing campaigns that enhance brand visibility and engagement.

Responsibilities

• Develop global marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized organic media, community engagement, and brand health metrics.
• Collaborate across functions and markets to develop highly effective, creatively excellent social media marketing campaigns.
• Execute campaign buys and optimizations across multiple platforms, including Facebook/Instagram, TikTok, Snap, Youtube, etc.
• Partner closely with internal creative team and external partners to foster a collaboration that delivers high quality, impactful creative work.
• Manage analytics and reporting for social media marketing activities, working closely with internal marketing, FP&A and marketing analytic teams.
• Manage and track social media marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• Work with finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Requirements

• 10+ years of relevant work experience at a start-up, agency or client-side social media marketing organization, preferably in the consumer internet space of travel, design, technology, or lifestyle.
• Significant experience working closely with product, creative, growth marketing, and data analytics functions.
• Deep experience delivering social media marketing campaigns supported by brand, comms, media, and data strategy.
• A passion for creative excellence and craft in storytelling through social media.
• Excellent written and oral communication skills, a keen visual sense, attention to detail, and ability to simplify complex information.

Benefits

• Competitive hourly rate of $60.00-$68.96
• Opportunity to work in a dynamic and collaborative environment
• Experience in a leading company in the travel industry