Social Media & Marketing Specialist

$45,000 - $50,000/Yr

Dworkin & Maciariello - Chicago, IL

Full-time - Entry Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Social Media and Marketing Specialist will enhance the online presence and brand awareness of the Illinois Hammer Injury Law Firm. This role involves engaging with the target audience through various digital channels, creating compelling content, managing social media platforms, and analyzing marketing performance to support the firm's mission of providing exceptional legal services.

Responsibilities

• Develop and execute comprehensive social media strategies to increase brand visibility and engagement across platforms.
• Create, curate, and schedule engaging content, including posts, graphics, videos, and articles.
• Monitor social media trends, respond to comments, messages, and reviews, and engage with followers.
• Analyze and report on the performance of social media campaigns using relevant metrics.
• Collaborate with the marketing team to produce high-quality written and video content for the firm's website and blog.
• Plan, create, and manage online advertising campaigns using platforms such as Google Ads and Facebook Ads.
• Maintain and uphold the firm's brand identity and messaging across all digital platforms.
• Regularly track and analyze website traffic, social media engagement, and advertising performance.
• Keep up with industry trends, digital marketing best practices, and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-3 years proven experience in social media management, digital marketing, and content creation.
• Proficiency in using social media platforms, content management systems, and marketing analytics tools.
• Strong writing skills with the ability to create compelling and accurate content.
• Excellent attention to detail, organizational skills, and ability to meet deadlines.
• Creative mindset with the ability to generate new ideas and strategies.
• Strong communication and interpersonal skills.

Nice-to-haves

• Proficiency in Photoshop editing or similar software.
• Proficiency with video editing using Premiere or similar software.
• Photography expertise.
• Experience with Power BI or comparable analytic software.
• Familiarity with the legal industry, especially personal injury law.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Profit sharing
• Tuition reimbursement