Social Media Marketing Specialist

About the position

The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies to enhance brand awareness and engagement. This role involves creating and curating content, monitoring social media channels, and analyzing metrics to measure campaign success. The specialist will work closely with cross-functional teams to align social media efforts with marketing goals, particularly in the dental industry.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and engagement
• Create and curate engaging content for various social media platforms
• Monitor social media channels for trends, news, and opportunities
• Conduct social listening and research to understand audience preferences and behaviors
• Collaborate with cross-functional teams to align social media efforts with overall marketing goals
• Manage social media advertising campaigns and budgets
• Track and analyze social media metrics to measure the success of campaigns

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as a Social Media Specialist or similar role
• Knowledge of Dentistry
• In-depth knowledge of social media platforms, algorithms, and best practices
• Proficient in web analytics tools (e.g., Google Analytics) and social media management tools (e.g., Hootsuite)
• Strong written and verbal communication skills
• Ability to multitask and prioritize in a fast-paced environment

Nice-to-haves

• Experience with video editing software and Adobe Creative Suite

Benefits

• Flexible schedule