Social Media Marketing Specialist

Bio-Wellness Center - Baton Rouge, LA

Full-time

Remote - Baton Rouge, LA

About the position

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence and engage our audience across various platforms. This role requires a strong understanding of digital marketing, content creation, and relationship management to effectively promote our products and services.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across social media platforms, ensuring alignment with brand voice and messaging.
• Utilize tools such as Hootsuite for scheduling posts and monitoring social media channels.
• Conduct social listening to gather insights on audience preferences and industry trends.
• Collaborate with cross-functional teams to support e-commerce initiatives through targeted social media campaigns.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Proofread all content to ensure accuracy, clarity, and adherence to brand standards.
• Utilize Adobe Illustrator for creating visually appealing graphics that enhance social media posts.

Requirements

• Proven experience in digital marketing or a related field, with a strong emphasis on social media management.
• Familiarity with e-commerce platforms is a plus.
• Excellent relationship management skills; ability to build rapport with clients and stakeholders.
• Strong proofreading skills with attention to detail in content creation.
• Knowledge of social media analytics tools to track performance metrics effectively.
• Experience with social listening techniques to understand audience sentiment and feedback.
• A passion for staying updated on the latest trends in social media marketing.