Social Media Planning and Strategy Manager - Hybrid (Long Beach, CA)

$90,000 - $90,000/Yr

Intertrend - Long Beach, CA

Full-time - Senior

Long Beach, CA

1-10 employees

About the position

The Social Media Planning and Strategy Manager is a senior-level role focused on developing and executing comprehensive social media strategies that align with the company's marketing objectives. This position emphasizes strategic oversight rather than content creation, requiring a deep understanding of social media platforms and analytics to drive effective campaigns and community engagement.

Responsibilities

• Craft long-term and tactical social media strategies across various platforms including Facebook, Instagram, Snap, Pinterest, TikTok, LinkedIn, Twitter, and WeChat.
• Provide strategic guidance for the creation of engaging content tailored to each platform in collaboration with the design team.
• Lead the development and management of the editorial strategy and calendar for owned and sponsored content.
• Utilize advanced analytics tools to monitor, measure, and report on social media campaign performance.
• Stay updated on industry trends and best practices to refine social media strategies.
• Serve as a key resource for social media expertise, offering insights to clients and internal teams.
• Oversee training and quality assurance for the Social Specialist to ensure alignment with strategic goals.
• Guide the Social Specialist in community management, ensuring consistent strategic responses to follower queries and reviews.
• Deliver comprehensive campaign analysis and social listening reports to the media team.

Requirements

• Proven experience in developing and executing high-impact social media strategies.
• In-depth understanding of various social media platforms and their strategic applications.
• Proficiency in using analytics tools to derive actionable insights and inform strategy.
• Excellent strategic thinking, communication, and leadership skills.
• Up-to-date with the latest trends and technologies in social media.
• Experience managing paid social media campaigns and optimizing budgets for maximum ROI.
• Strong organizational skills with the ability to manage multiple strategic initiatives simultaneously.

Benefits

• Full-time position with a competitive salary of $90,000 per year.
• Hybrid work model allowing flexibility between remote and in-office work.