Social Media Planning and Strategy Manager - Hybrid (Plano, TX)

$52,000 - $52,000/Yr

Intertrend - Dallas, TX

Full-time - Mid Level

Dallas, TX

101-250 employees

About the position

The Social Media Planning and Strategy Manager is a strategic leadership role focused on developing and executing comprehensive social media strategies that align with the company's marketing objectives. This position requires a deep understanding of various social media platforms and the ability to leverage analytics for informed decision-making. The role emphasizes strategic oversight rather than content creation, aiming to elevate the company's social media presence.

Responsibilities

• Craft long-term and tactical social media strategies across platforms including Facebook, Instagram, Snap, Pinterest, TikTok, LinkedIn, Twitter, WeChat, and more, ensuring alignment with marketing goals and brand identity.
• Provide strategic guidance for the creation of engaging and relevant content tailored to each platform, collaborating with the in-house design team.
• Lead the development and management of the editorial strategy and calendar for owned and sponsored content, focusing on strategic content planning and publishing.
• Utilize advanced analytics tools to monitor, measure, and report on the performance of social media campaigns, providing actionable insights for continuous improvement.
• Stay updated on industry trends, platform updates, and best practices to refine and enhance social media strategies.
• Serve as a key resource for social media expertise, offering strategic insights and recommendations to clients and internal teams.
• Oversee the training and provide quality assurance for the Social Specialist, ensuring alignment with strategic goals.
• Guide the Social Specialist in monitoring and responding to follower queries and customer reviews, ensuring strategic consistency in community management.
• Keep abreast of current technologies and trends in social media, design tools, and applications to inform strategic decisions.
• Deliver comprehensive campaign analysis and social listening reports to the media team.

Requirements

• Proven experience in developing and executing high-impact social media strategies.
• In-depth understanding of various social media platforms and their strategic applications.
• Proficiency in using analytics tools to derive actionable insights and inform strategy.
• Excellent strategic thinking, communication, and leadership skills.
• Up-to-date with the latest trends and technologies in social media.
• Experience managing paid social media campaigns and optimizing budgets for maximum ROI.
• Strong organizational skills with the ability to manage multiple strategic initiatives simultaneously.

Benefits

• health insurance
• PTO
• Maternity & Paternity Leave