Social Media Program Manager

$76,500 - $127,200/Yr

Puget Sound Energy - Bellevue, WA

Full-time - Mid Level

Bellevue, WA

Utilities

About the position

The Social Media Program Manager at Puget Sound Energy (PSE) is responsible for developing and implementing the company's social media strategy as part of its corporate communications plan. This role involves designing and delivering engaging campaigns across multiple social media channels, managing both paid and organic campaigns, and monitoring social media for risks and issues. The position requires collaboration with internal clients and external vendors to ensure a cohesive social media presence that aligns with corporate initiatives and stakeholder engagement.

Responsibilities

• Develops an innovative, effective, ongoing social media plan/strategy across seven plus social media channels and continually updates that plan/strategy based on emerging trends and opportunities as well as corporate priorities.
• Manages the company's day-to-day social media activities, including its social media platforms.
• Independently leads strategy and execution of paid and organic social media marketing campaigns and ongoing programs.
• Manages budget and spend for paid campaigns.
• Listens for, monitors and reports on key corporate risks and issues observed on social media channels.
• Brings PSE's brand voice and personality to life on social media, through curation of written, visual and multimedia content.
• Business owner and lead of enterprise social media publishing/listening technology and tools; advocates for and brings forward new technology ideas and platforms for consideration.
• Strategizes and implements customer service initiatives, support, listening, and response methods on social media channels.
• Manages emergency communications delivered via social media, and oversees 'Social Media Emergency Response' team.
• Uses social media data to effectively analyze impact across social media strategy and provides analysis, reporting, and recommendations.
• Establish key performance indicators to understand efficacy of existing social media campaigns and adjust strategy for further optimizations.
• Manages editorial calendar and creates content to support that calendar.
• Works across departments to develop and implement social media campaigns.
• Ensures integration of a social media content plan with the overall corporate communications and marketing plan.
• Plans, places and tracks social media advertising, including the entire end-to-end process from ideation to reporting.
• Partners and collaborates with external vendors, ad agencies, and contractors for a cohesive social media strategy.
• Performs emergency and storm duties.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in communications, digital communications, media, marketing or related field, and 5-7 years relevant work experience preferably in the digital space; or an equivalent combination of education and experience.
• Ability to manage projects, work with other departmental teams and deliver on commitments.
• Keeps pace with trends and developments in social media and internet marketing.
• Experience working with popular social media monitoring tools like Sprinklr.
• Deep knowledge with developing and placing paid social media campaigns, including each channel ad manager, ad placements, campaign implementation, analysis and optimization.
• Ability to identify threats and opportunities in user generated content.
• Knowledge of Search Engine Optimization (SEO) methods and applications.
• Strong verbal and written communication skills.
• Outstanding ability to innovate and think creatively, and to identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-oriented work environment.
• Experience with website analysis using a variety of tools.
• Proficient in MS Office, Google, Sprinklr, Twitter ads, LinkedIn ads, Facebook ads, Instagram ads.

Nice-to-haves

• Proven ability to develop and maintain relationships with key social media audiences.
• Experience in website creation and ongoing content management.
• Broad knowledge of gas and electric utility rates, business objectives, to include operations, customer service, finance, and corporate relations.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life insurance
• Short- and long-term disability insurance
• Supplemental life insurance
• Accidental death and dismemberment insurance
• Flexible spending accounts for health care and dependent daycare
• Employee assistance program (EAP)
• 401(k) investment option
• Cash balance retirement plan
• Paid Time Off (PTO)
• Paid Holidays