Social Media Program Manager

Puget Sound Energy - Clyde Hill, WA

Full-time - Mid Level

Clyde Hill, WA

Utilities

About the position

The Social Media Program Manager at Puget Sound Energy (PSE) is responsible for developing and implementing the company's social media strategy as part of its corporate communications plan. This role involves designing and delivering engaging campaigns, managing both paid and organic social media efforts, and monitoring channels for risks and issues. The manager will work closely with internal clients to ensure effective audience engagement and uphold safety and ethical standards in all communications.

Responsibilities

• Develops an innovative, effective, ongoing social media plan/strategy across seven plus social media channels and continually updates that plan/strategy based on emerging trends and opportunities as well as corporate priorities.
• Manages the company's day-to-day social media activities, including its social media platforms.
• Independently leads strategy and execution of paid and organic social media marketing campaigns and ongoing programs.
• Manages budget and spend for paid campaigns.
• Listens for, monitors and reports on key corporate risks and issues observed on social media channels.
• Brings PSE's brand voice and personality to life on social media, through curation of written, visual and multimedia content.
• Business owner and lead of enterprise social media publishing/listening technology and tools; advocates for and brings forward new technology ideas and platforms for consideration.
• Strategizes and implements customer service initiatives, support, listening, and response methods on social media channels.
• Manages emergency communications delivered via social media, and oversees 'Social Media Emergency Response' team.
• Uses social media data to effectively analyze impact across social media strategy and provides analysis, reporting, and recommendations.
• Establish key performance indicators to understand efficacy of existing social media campaigns and adjust strategy for further optimizations.
• Manages editorial calendar and creates content to support that calendar.
• Works across departments to develop and implement social media campaigns.
• Ensures integration of a social media content plan with the overall corporate communications and marketing plan.
• Plans, places and tracks social media advertising, including the entire end-to-end process from ideation to campaign building, execution, optimizing, and reporting.
• Partners and collaborates with external vendors, ad agencies, and contractors for a cohesive social media strategy.
• Performs emergency and storm duties.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in communications, digital communications, media, marketing or related field.
• 5-7 years relevant work experience preferably in the digital space.
• Experience in managing social media platforms and campaigns.

Nice-to-haves

• Experience with social media analytics tools.
• Knowledge of digital marketing trends and best practices.
• Strong writing and content creation skills.

Benefits

• Health insurance
• 401k retirement plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities