Social Media Program Manager

Puget Sound Energy - Clyde Hill, WA

Full-time - Mid Level

Clyde Hill, WA

Utilities

About the position

The Social Media Program Manager at Puget Sound Energy is responsible for developing and implementing the company's social media strategy as part of its corporate communications plan. This role involves designing and delivering engaging campaigns, managing both paid and organic social media activities, and monitoring channels for risks and issues. The position requires collaboration across departments to ensure alignment with corporate initiatives and stakeholder engagement.

Responsibilities

• Develops an innovative, effective, ongoing social media plan/strategy across seven plus social media channels.
• Manages the company's day-to-day social media activities, including its social media platforms.
• Independently leads strategy and execution of paid and organic social media marketing campaigns.
• Manages budget and spend for paid campaigns.
• Monitors and reports on key corporate risks and issues observed on social media channels.
• Brings PSE's brand voice and personality to life on social media through content curation.
• Business owner and lead of enterprise social media publishing/listening technology and tools.
• Strategizes and implements customer service initiatives on social media channels.
• Manages emergency communications delivered via social media.
• Uses social media data to analyze impact and provides recommendations.
• Establishes key performance indicators for social media campaigns.
• Manages editorial calendar and creates content to support that calendar.
• Plans, places, and tracks social media advertising.
• Partners with external vendors and ad agencies for a cohesive social media strategy.
• Performs emergency and storm duties.

Requirements

• Bachelor's degree in communications, digital communications, media, marketing or related field.
• 5-7 years relevant work experience preferably in the digital space.

Nice-to-haves

• Experience with social media analytics tools.
• Knowledge of digital marketing trends and best practices.
• Strong writing and content creation skills.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities