Social Media & Public Relations Manager

$120,000 - $140,000/Yr

Aka Brands - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

As the Social Media & Public Relations Manager at Petal and Pup, you will be responsible for developing and executing strategies to enhance brand awareness, engagement, and community growth. This role is crucial for fostering positive media relationships and engaging audiences across various social platforms. The ideal candidate will lead a global team, drive business growth, and optimize storytelling while managing social media strategies and public relations initiatives.

Responsibilities

• Develop, execute and manage social media strategy and marketing campaigns across various social channels.
• Oversee social content calendars ensuring alignment with overall brand messaging.
• Build and evolve brand awareness strategy across existing and emerging social channels.
• Develop strategies to grow follower count and increase engagement rate.
• Partner with the creative team to ensure content aligns with brand values.
• Liaise with external representatives to optimize performance on each platform.
• Architect a cohesive strategy across PR, communications, partnerships, and events.
• Oversee press, PR events, influencer relations, and affiliate strategies.
• Manage relationships with PR agencies, key press contacts, and influencers.
• Collaborate with cross-functional teams to support and execute events and activations.
• Manage and allocate PR and social budgets to deliver against channel goals.
• Establish, track, and report on KPIs across channels and campaigns.
• Analyze strategy results to provide recommendations for optimization.
• Lead a global team in executing long-term strategic initiatives and day-to-day objectives.
• Coach and mentor team members and communicate strategy effectively.

Requirements

• 7 - 10 years proven success in PR and Social Media Marketing, including 5-7 years in Women's contemporary fashion.
• 5+ years team management experience with a track record of collaborative leadership.
• Successful track record of building brand awareness and growing engagement across multiple platforms.
• Expert knowledge of existing and emerging social platforms and trends.
• Proven history of strategizing and executing innovative events and activations.
• Established connections within fashion media, influencers, and industry VIPs.

Benefits

• Employee stock purchase plan
• Disability insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Employee discount program (50%)
• Company sponsored medical (HMO & PPO options)
• Company paid life, short term disability, long term disability, & employee assistance plans
• Positive company culture that celebrates personal & company milestones
• 15 vacation days + 10 sick days + 10 holidays