The Vita Coco - New York City, NY
posted 2 days ago
Full-time - Intern
Remote - New York City, NY
Food Manufacturing
About the position
As our Social Media Specialist - Sports, Pop Culture & Emerging Trends, you'll work at home Mondays and Fridays and In office Tuesday, Wednesday, and Thursday. Reporting directly to our Social Media Manager, you will be responsible for creating viral content focusing on sports, pop culture, and emerging trends. This is a full-time, Mon-Fri internship role with a 3-month contract and the possibility of extension based on performance.
Responsibilities
- Follow and interact with viral sports pages, and sports influencers.
- Spend a lot of time on the TikTok FYP page, commenting on good videos.
- Pitch video ideas that are universally funny, whether or not they are trends.
- Create the content ideas you pitch.
- Copywriting in the DMs, comments, skits, etc.
- Act as a talent scout for unique creators who can produce solid content for Vita Coco.
- Set the bar for what it means to produce meaningful, hilarious, and entertaining social content.
- Be a tracking wizard, spotting when Vita Coco is mentioned in videos on social media.
- Keep track of TikTok and Instagram performance metrics.
- Analyze successful strategies of other brands and explain why they work.
Requirements
- Be a sports guru.
- Has a crazy daily screen time.
- Has a way with words.
- Has at least 1 year of previous brand experience managing TikTok.
- Knows how to make engaging TikToks.
- Eager to learn and master new skills.
- Excellent communicator.
- Results-driven, with a proven ability to build an engaged social media following.
- Comfortable being in front of or behind the camera in public (and wearing a Vita Coco costume).
- Organized, open to travel, and doesn't want to sit at a desk all day.
Benefits
- Full-time internship with a 3-month contract and possibility of extension.
- Compensation range of $22.00-$24.00 an hour.
