Social Media Specialist/Web Manager

$29,120 - $33,280/Yr

T-Shirt Goods - Meridian charter Township, MI

Part-time - Intern

Meridian charter Township, MI

About the position

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will have a strong background in digital marketing, content creation, and public relations, with a passion for staying ahead of social media trends.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
• Create compelling content tailored for different audiences, including graphics, videos, and written posts.
• Conduct research on industry trends and audience preferences to inform content creation.
• Engage with followers through comments, messages, and social listening to foster community interaction.
• Analyze performance metrics and generate reports to assess the effectiveness of campaigns.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on emerging social media platforms and technologies.

Requirements

• Proficiency in Adobe Creative Suite for graphic design and content creation.
• Experience with Google Analytics or similar tools for tracking performance metrics.
• Strong understanding of public relations principles and digital marketing strategies.
• Excellent writing skills with a keen eye for detail in proofreading.
• Familiarity with social listening tools to monitor brand sentiment and audience feedback.
• Ability to conduct thorough research to inform content strategy.
• Previous experience in a similar role is preferred but not required.
• A passion for creativity and innovation in the digital space.

Nice-to-haves

• Previous experience in a similar role is preferred but not required.

Benefits

• Part-time internship with flexible hours.
• Opportunity to gain experience in digital marketing and social media management.