Social Media Specialist

$52,000 - $58,240/Yr

Lyon Real Estate - Sacramento, CA

Full-time - Entry Level

Sacramento, CA

Real Estate

About the position

Lyon Real Estate is seeking a dynamic Social Media Specialist to enhance the brand's presence across social media platforms. This role involves creating engaging content, implementing innovative campaigns, and collaborating with team members and agents to support various initiatives. The ideal candidate will thrive in a fast-paced environment and stay ahead of digital marketing trends to elevate the company's visibility.

Responsibilities

• Create social media content for agents to use/repost on their SM channels
• Create monthly social media calendars for agent usage and guidance
• Create social media templates for marketing coordinators to use when posting to branch accounts
• Maintain the channels as a source of information for internal agent training, special events and company info
• Design and implement SM ad campaigns to target both new and experienced agents for recruiting
• Increase SM following on all platforms in order to maximize exposure and cross-promotion for internal and external clients
• Create content for the monthly social media newsletter
• Maintain an ongoing content calendar for all SM Channels
• Strategize growth through SM: Ideate, create, and launch content related to building our brand and growing our reach
• Identify and engage with relevant influencers or brand ambassadors to collaborate on social media campaigns
• Attend Company events to document and create SM content including creating and designing materials to promote events
• Attend weekly meetings and brainstorm with team members for optimal social media & blog content
• Increase social media followers and grow agent participation or reshares
• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to enhance engagement and ROI
• Collaborate with internal teams to develop and execute digital marketing campaigns that align with our audiences
• Provide support to offices for accessibility, scheduling, content, or platform issues
• Oversee office social media accounts to ensure branding standards, originality, and continuous posting efforts
• Present webinars and presentations on online marketing and SM strategy on a company-wide basis
• Provide training to Marketing Coordinators for SM and assist marketing team with promotions and internal events as directed

Requirements

• Bachelor's Degree in marketing, communications, advertising, or a combination of education and experience
• 3-5 years of experience in marketing, communications, social media/digital marketing, public relations and/or advertising, preferably in the real estate industry
• Proficient with Google applications and social media platforms
• Graphic Design experience a plus
• Proficient in Meta Business Suite
• Experience in Sprout Social Media Manager or Hubspot
• Canva Experience required

Nice-to-haves

• Ability to stay up to date with the latest trends, tools, and best practices in digital marketing, advertising, and social media
• Ability to interact, collaborate and build rapport with diverse personalities at all levels inside and outside the organization
• Skilled in all phases of written and verbal communication including strong proofreading and grammar skills
• Strong administrative and organizational skills with the ability to prioritize workload, meet deadlines and perform tasks accurately
• Customer-focused with the ability to provide patient, professional, and courteous service
• Self-managing can work independently or in a team environment
• Strong sense of urgency and follow-through
• Critical thinker with good problem-solving skills
• Creative mindset with the ability to think outside the box and develop innovative digital media strategies
• Embraces change and is flexible with the ability to take on different responsibilities and tasks on short notice

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Referral program
• Vision insurance