Social Media Specialist

Frankel & Company - Gainesville, FL

Full-time

Hybrid - Gainesville, FL

Credit Intermediation and Related Activities

About the position

Frankel is a full-service marketing and business consulting agency seeking a seasoned Social Media Specialist to join our Gainesville-based client services team. The Social Media Specialist will be responsible for creating, publishing, monitoring, and analyzing both paid and organic social content for Frankel and our clients' social media platforms. The primary goal is to build meaningful customer connections, increase brand awareness, and encourage community engagement with our internal and client brands. The ideal candidate will develop and implement comprehensive social media strategies that align with our marketing and business objectives while managing the social media presence of our clients. This role encompasses content creation, community engagement, performance analysis, campaign management, influencer partnerships, and paid advertising. Staying updated with the latest social media trends is crucial. The successful candidate will collaborate cross-functionally to ensure a cohesive brand message and adhere to legal and regulatory guidelines. Strong experience in organic content creation, paid ads, and proficiency with various social media and design tools are essential for this position. This hybrid position requires in-office work at Frankel HQ on Tuesday, Wednesday, and Thursday each week. Please note that only USA-based candidates will be considered for this position, as Frankel is unable to provide sponsorship at this time.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
• Create and manage social media calendars, outlining content pillars, campaigns, and scheduling of posts.
• Generate high-quality, engaging content for various social media platforms including text, images, videos, and infographics.
• Coordinate with project managers, brand managers, and creative teams to produce visually appealing content that resonates with the target audience.
• Plan, shoot, and edit organic content shoots for video and static posts.
• Monitor and manage social media channels, responding to comments, messages, and inquiries promptly and professionally.
• Foster a sense of community by engaging with followers, facilitating discussions, and promoting positive interactions.
• Utilize social media analytics tools to track and analyze performance metrics and translate data insights into actionable recommendations.
• Conceptualize, plan, and execute social media campaigns to drive engagement, brand awareness, and conversions.
• Identify and collaborate with influencers to expand clients' reach and enhance credibility within the target audience.
• Assist in planning and managing paid advertising campaigns on social media platforms, optimizing ad performance based on objectives.
• Stay informed about the latest social media trends, algorithm changes, and emerging platforms.
• Collaborate with other teams to ensure a cohesive and consistent brand message across all channels.
• Ensure adherence to legal and regulatory guidelines regarding social media usage and advertising.
• Prepare regular reports summarizing social media performance and present findings to leadership and brand managers.

Requirements

• Must reside or be willing to relocate to Gainesville, FL.
• Experience with organic social content creation, including stories, in-feed static images, reels, and videos on Facebook and Instagram, as well as TikTok.
• Experience using TikTok, LinkedIn, and the Meta Business Suite: Facebook, Instagram, Business Manager, and Ads Manager.
• Experience using Canva and Adobe Suite.
• Paid Ads experience on Meta, LinkedIn, and TikTok is preferred.