Social Media Specialist

USL Spokane • Spokane, WA

397d • $41,600 - $52,000

About The Position

The Social Media Specialist at USL Spokane is responsible for enhancing brand awareness, engagement, and lead generation through effective social media strategies. This role involves content creation, graphic design assistance, multimedia skills, and data analysis to optimize social media efforts across various platforms. The position requires collaboration with the marketing team to produce compelling content tailored to target audiences and aligned with strategic initiatives.

Requirements

• Bachelor's degree in marketing, business, communications or related field.
• Minimum of 1 year experience in producing and managing social media content or related field.
• Ability to pass comprehensive background check including a motor vehicle report.
• Possess and maintain a current and valid driver's license and maintain legally required insurance.
• Ability to pass SafeSport training.

Nice To Haves

• Experience in graphic design.
• Strong analysis skills.

Responsibilities

• Develop, maintain, and execute a comprehensive social media content calendar aligned with business goals and marketing campaigns.
• Create engaging and informative content tailored to various social media platforms.
• Write compelling copy that reflects the USL Spokane voice and represents Spokane Velocity FC and Spokane Zephyr FC.
• Collaborate with internal staff to develop eye-catching graphics and images for social media posts.
• Utilize multimedia tools to create dynamic content, such as animations, video, and interactive posts.
• Ensure all content adheres to brand guidelines and maintains a consistent visual identity across platforms.
• Monitor, analyze, and report on key social media metrics and performance indicators.
• Provide insights and recommendations based on data to optimize content strategy and improve engagement and reach.
• Stay informed about social media trends, tools, and best practices.
• Attend community and social events capturing photo and video content and create engaging social content.
• Capture and share compelling behind-the-scenes content to connect fans with players, coaches, and staff.
• Provide real-time social media updates during games, training, and press conferences.
• Manage live streams, stories, and posts during game day, including pre-match, in-match, and post-match coverage.
• Act as the on-site liaison for social media at stadium or training sites.

Benefits

• Eligible for annual discretionary bonus
• 2 weeks paid vacation annually (prorated the first year of employment)
• Paid sick leave 1 hour for every 40 hours worked
• Medical, dental, and vision insurance with a 75% employer contribution for employee premiums
• 50% employer contribution for dependent/spouse medical, dental, and vision
• Employer paid employee life insurance and AD&D

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree