Social Media Specialist

$35,360 - $41,600/Yr

TastyRounds - Oceanside, CA

Part-time - Entry Level

Oceanside, CA

About the position

We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a strong understanding of social media management, relationship management, and the ability to analyze trends to optimize content performance.

Responsibilities

• Develop and execute social media campaigns across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Manage daily social media activities including posting content, responding to comments, and engaging with followers.
• Utilize social listening tools to monitor brand mentions and industry trends, providing insights for strategy adjustments.
• Collaborate with the marketing team to create visually appealing content using Adobe tools and photography skills.
• Implement SEO best practices to enhance visibility and engagement of social media posts.
• Analyze performance metrics using tools like Hootsuite to measure the success of campaigns and adjust strategies accordingly.
• Foster relationships with influencers and key stakeholders in public relations to expand brand reach.
• Stay updated on industry trends and emerging platforms to keep our social media strategy innovative.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Familiarity with advertising on social media platforms and understanding of analytics tools.
• Excellent relationship management skills with the ability to communicate effectively across various channels.
• Knowledge of SEO principles as they relate to social media content creation.
• Proficiency in Adobe Creative Suite for graphic design and photo editing is preferred.
• Experience with social listening tools is a plus.

Benefits

• Flexible schedule