Social Media Specialist

About the position

The Marketing team is a small stellar group of individuals that assist managers in marketing, branding, and promotion. They evaluate the success of their programs by recognizing needs and expectations of customers. Our office is a fast-paced environment with projects that better the community. This position is responsible for implementing and overseeing the 354 FSS content/social media program strategy. Under the direct supervision of the Supervisory Marketing Director, the incumbent will develop FSS strategy and implement tactical plans including building traffic, inciting engagement, and growing community social media involvement while tracking and reporting metrics. The role requires creating, editing, publishing, administering, and removing social media content, and preparing video presentations to promote FSS events and activities.

Responsibilities

• Implement and oversee the 354 FSS content/social media program strategy.
• Develop FSS strategy and implement tactical plans to build traffic and incite engagement.
• Create, edit, publish, administer, and remove social media content.
• Prepare video presentations to promote FSS events and activities.
• Maintain social media content across platforms including Facebook, Instagram, and Twitter.
• Track user analytics for each social media platform.
• Explore and recommend new communication methods and technologies.
• Administer surveys and focus groups, collect data, and assist in analyzing results.
• Assist in developing communication strategies to reach target markets.

Requirements

• Experience or education demonstrating skills in multi-channel marketing and social media management.
• Working knowledge of design/publishing software such as Adobe Illustrator, Adobe Photoshop, and/or Premiere Pro.
• Active practitioner of social media and networking platforms.
• Broad understanding of social media trends/technologies and research/analytic tools.
• Creative, detail-oriented, and able to accomplish multiple tasks within deadlines.
• Ability to produce media without grammatical errors and take quality photographs/videos.

Nice-to-haves

• Design Portfolio or link to Online Portfolio.

Benefits

• Part-time work schedule guaranteed 20 hours per week.
• Telework eligible as determined by agency policy.
• Occasional travel may be required.