Social Media Strategist & Content Creator

$41,600 - $52,000/Yr

Deluxe Dental - Waterford Township, MI

Full-time - Entry Level

Waterford Township, MI

Ambulatory Health Care Services

About the position

The Social Media Strategist & Content Creator at Deluxe Dental is responsible for enhancing the company's online presence through innovative social media campaigns and engaging content creation. This role focuses on developing strategies that align with marketing goals, analyzing performance metrics, and fostering audience engagement to promote the brand effectively.

Responsibilities

• Develop and implement comprehensive social media strategies that align with our marketing goals.
• Create engaging and visually appealing content for various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor and analyze campaign performance using analytics tools, providing regular reports and insights.
• Collaborate with the marketing team to ensure brand consistency and effective messaging.
• Stay up-to-date with the latest trends in social media and digital marketing.
• Engage with our audience through comments, messages, and community management.
• Leverage knowledge of the dental or medical field to create targeted content, if applicable.

Requirements

• Proven experience in social media strategy and content creation.
• Strong understanding of social media platforms and best practices.
• Excellent writing and communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Experience in the dental or medical industry is a plus.

Nice-to-haves

• Experience in the dental or medical industry.

Benefits

• Health insurance
• Dental insurance
• Employee assistance program
• Vision insurance
• Employee discount
• Professional development assistance
• Flexible schedule