Social Media Strategist, Pharma (Freelance)

$176,800 - $197,600/Yr

Coefficient Health - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Freelance Social Media Strategist will engage in a 2-3 month project focused on developing and implementing social media strategies for a pharmaceutical client. This role requires a creative storyteller with experience in healthcare communications, capable of evaluating brand plans and driving social listening efforts to enhance performance analytics.

Responsibilities

• Conduct thorough audits of current social media practices and performance
• Develop and implement comprehensive social media strategies (organic and paid) for Client projects and initiatives including platform specific approaches and content calendar
• Drive social listening activities and efforts based on Client's unique needs to develop thoughtful reports and analyses
• Work closely with various departments to ensure alignment and integration of social media initiatives, improving cross-functional collaboration
• Create insights based on Client project metrics to evaluate the success of social media activities and guide future strategies and help define key performance indicators
• Oversee and optimize paid social media campaigns across all social channels, and establish targeting profiles to ensure KPIs can be achieved

Requirements

• Proven work experience as a Content Strategist, Content Manager or similar role for healthcare advertising/medical communications agency
• In-depth knowledge of social platforms including but not limited to: Linkedin, X, Facebook, TikTok, Instagram, Reddit, YouTube
• Experience collaborating with cross agency teams
• Knowledge of Content Management Systems, like Sprout, Hootsuite, Khouros, Brandwatch
• Experience using social media for business including META Business Suite, X for Business, Linkedin, YouTube and Google ads
• Solid writing and editing skills in English
• Ability to work independently and track to deliverable milestones
• Time-management skills
• Ability to engage team members as needed to review and provide input to work
• 8-10 years experience working in pharma advertising required

Benefits

• Competitive pay based on experience and qualifications
• Salary Range: $85-95/hr for a 2-3 month assignment