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About the position
We are seeking a Social Media Strategist (YouTube) on a freelance basis. The ideal candidate will be responsible for monitoring user engagement and suggesting content optimization strategies. You will develop, implement, and manage our social media strategy, defining important social media KPIs and measuring the success of our YouTube social media campaigns. Your role will also involve making recommendations regarding structure and best practices, staying up to date with the latest social media trends and technologies, and creating standardized video uploading processes and protocols. Collaboration is key, as you will work in a multidisciplinary team with copywriters and designers, and collaborate with Marketing, Sales, and Product Development teams. Additionally, you will track and analyze SEO to provide effective solutions for content optimization.
Responsibilities
- Monitor user engagement and suggest content optimization
- Develop, implement and manage social media strategy
- Define important social media KPIs
- Measure the success of the client's YouTube social media campaign
- Make recommendations regarding structure and best practices
- Stay up to date with latest social media best practices and technologies
- Create and standardize video uploading processes/protocol
- Work in a multidisciplinary team with copywriters and designers
- Collaborate with Marketing, Sales and Product Development teams
- Track and analyze SEO to provide effective solutions for content optimization
Requirements
- 2+ years of proven work experience as a Social media strategist (YouTube)
- Hands-on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- Ability to identify target audience preferences and build content to meet them
- Excellent multitasking skills
- Strong written and verbal communication skills
