Social Media Strategist

$89,000 - $166,000/Yr

Verizon Communications - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Telecommunications

About the position

The Strategist, Social is responsible for the development and implementation of a compelling, on-brand strategic vision across our social media platforms. We're looking for an experienced social media strategist who is creative, culturally-attuned, forward-thinking and data-driven - possessing equal parts 'creative brain' and 'strategic brain' to join our team.

Responsibilities

• Leading and assisting the Senior Manager to help the team to create work in our social channels that drives both the brand and the business, while also strategically evaluating work from our partner agencies.
• Generating comprehensive, data-driven, and consumer-centric communication plans that inform all channels for Verizon Consumer Group and bring our brand closer to consumers through authentic content and engaging conversations.
• Acquiring and sharing deep knowledge of the industry, including the competitive landscape, category disruptors, platform best practices and key business issues that affect Verizon.
• Helping develop the strategic direction for social media content and drives alignment with overall business strategy.
• Assisting in developing thorough and integrated social media strategies and briefs using data analysis and creativity, and presenting them to the creative team.
• Collaborating with the creative, project management and production teams to ensure that all content ladders up to approved strategies and briefs.
• Intuitively adapting to ever-changing landscape of social platforms/social content, and actively advises the team on how our content and/or presence on these platforms should reflect these changes.
• Establishing self as thought leader around social media. Researches key stakeholders and their business needs to support creative social media strategy and inform the execution.
• Assisting in providing strategic recommendations and content support for social media channels for ad hoc projects and campaigns, while ensuring consistency with internal content standards and best practices.
• Helping manage the social media editorial calendar, maintaining a unified single view on planned content and ad hoc content, ensuring content is timely, culturally relevant, on brand, and cohesive to larger social media strategy.
• Preparing presentations and materials to share with key business stakeholders to provide insight into the team's activities.
• Serving as a key contributor to the way Verizon interacts, partners, and builds relationships within the influencer-marketing space.
• Working with data, analytics, and media teams, to identify and illuminate the data's narrative and frame the implications for communication.

Requirements

• Bachelor's degree or two or more years of work experience.
• Four or more years of relevant work experience.
• Experience in Strategy Development and Planning with an emphasis on social and digital channels.
• Knowledge of social media measurement and publishing platforms, such as Sprinklr.

Nice-to-haves

• Bachelor's degree in a related field of study.
• Strategic thinking skills with a passion for digital and social marketing.
• Have your finger on the pulse of cultural trends, memes, and conversation topics - all the things that define and move culture in today's world - and you track how it's evolving over time.
• Are a relentless advocate for the consumer and know how to put their voice at the center of all our work, in service of creating content that drives interest and engagement.
• Collaboration skills and the willingness to build strong relationships with both internal and external agency teams.
• Understanding of new and emerging social trends as they are happening.
• Experience briefing an in-house creative team and/or ad agency.
• Experience in social media judgement (e.g., knowing what to post and when to post it; the nuances of what content resonates best on different channels).
• Knowledge with optimizing content on specific social media platforms to drive engagement.
• Willingness to craft strategic POVs on industry-related topics in an ever-changing media landscape, and delivering them clearly and concisely.
• Willingness to accomplish work independently with minimal guidance.
• Experience managing complex 360 and digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
• Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
• Problem-solving skills and ability to navigate difficult issues.
• Experience building learning plans for both quantitative and qualitative research initiatives.
• Strong analytical skills, understanding of KPI measurement and attribution.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance
• Other incentives
• Award-winning total rewards package