Social Media Video Creator

$52,000 - $58,240/Yr

Boot Barn - Irvine, CA

Full-time - Mid Level

Irvine, CA

About the position

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community. Our vision is to offer everyone a piece of the American spirit - one handshake at a time. The Social Media Coordinator & Content Creator is responsible for working closely with the Social Media/PR and Marketing teams to provide digital support for Boot Barn Inc. and exclusive brands via social media. The ideal candidate will understand social media platforms, marketing strategy, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Essential Duties and Responsibilities include supporting the Social Media Team in building out our brands on TikTok, while developing engaging content around new product launches, seasonal campaigns, FAQs, brand partnerships, and more. The role involves planning, capturing, and editing high-quality video content using primarily professional camera equipment. The candidate will implement social media strategy on platforms such as TikTok, Facebook, Instagram, Twitter, Pinterest, and YouTube for the Boot Barn family of brands and brainstorm innovative ideas and concepts to support brand initiatives with a focus on editorial storytelling, influencers, and consumer engagement. Community management is also a key responsibility, which includes monitoring and facilitating responses to social media posts and direct messages in partnership with the Customer Service team on all platforms. The candidate will edit and refine content to meet brand standards, optimize final exports for various social media platforms, maintain the social media email box, oversee the monthly social media newsletter, assist with miscellaneous projects, and manage the organization of all internally shot social content.

Responsibilities

• Support Social Media Team in building out our brands on TikTok.
• Develop engaging content around new product launches, seasonal campaigns, FAQs, brand partnerships, and more.
• Plan, concept, capture, and edit high-quality video content using professional camera equipment.
• Implement social media strategy on platforms such as TikTok, Facebook, Instagram, Twitter, Pinterest, and YouTube.
• Brainstorm innovative ideas and concepts to support brand initiatives with a focus on editorial storytelling, influencers, and consumer engagement.
• Monitor and facilitate responses to social media posts and direct messages in partnership with the Customer Service team.
• Edit and refine content to meet brand standards and optimize final exports for various social media platforms.
• Maintain social media email box and oversee monthly social media newsletter.
• Assist the Social Media Team with miscellaneous projects like creation of PR product collections and line sheets for PR purposes.
• Manage the organization of all internally shot social content.

Requirements

• Bachelor's degree in related field preferred.
• Minimum 2-3 years of work experience in content creation and social media.
• Demonstrates proficiency on all social media platforms.
• Proficiency in video editing software and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Ability to create event marketing materials including flyers, signage, invites, and event programs.
• Ability to attend select photo shoots and events to capture content (25% travel).
• Demonstrates ability to follow direction and execute tasks with accuracy and efficiency.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Possess outstanding written and oral communication skills.
• Strong organizational skills and detail-oriented.

Nice-to-haves

• Experience with influencer marketing.
• Knowledge of SEO best practices for social media content.
• Familiarity with analytics tools for social media performance tracking.

Benefits

• Store discount
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Flexible schedule
• Life insurance