Social Operations Specialist, AWS Social Media

$53,200 - $113,700/Yr

Amazon - Jersey City, NJ

Full-time - Mid Level

Jersey City, NJ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Web Services (AWS) in Seattle is seeking a talented Social Media Operations Manager to support the social operations and administration of social platforms and tools for the AWS Social Media team. This role involves working across the Worldwide Marketing organization to implement and support social operating processes and procedures that enhance social marketing efforts. The successful candidate will manage critical AWS social media tools and processes, including internal training and support, employee use of social media, and publishing tools. The ideal candidate will possess a strong understanding of the social media landscape, experience in administering brand accounts on various social platforms, and excellent written and verbal communication skills. Strong project management skills, the ability to influence others, and cross-functional leadership are essential. This position requires an individual who can navigate the day-to-day issues of global social media properties while also thinking strategically about industry trends and emerging platforms. Key responsibilities include the administration of the AWS Sprinklr environment, managing support tickets and requests from AWS social media users, overseeing 75+ AWS brand social media accounts across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter/X, and defining best practices and standard operating procedures. The role also involves developing operational processes, hosting training for employees, and ensuring compliance with security protocols in partnership with internal teams. The AWS Social Media Team is part of the AWS Worldwide Marketing organization, responsible for defining the social media brand marketing strategy, overseeing brand style and voice, and managing social media policies and performance audits. The team plays a crucial role in planning and executing strategic social campaigns in collaboration with various AWS teams. AWS values diverse experiences and encourages candidates from all backgrounds to apply, even if they do not meet all preferred qualifications. The company promotes work-life balance, inclusive team culture, and offers mentorship and career growth opportunities.

Responsibilities

• Support the social operations and administration of social platforms and tools for the AWS Social Media team.
• Manage the AWS Sprinklr environment and support 300+ active users.
• Handle functional/operational social media support tickets, requests, and escalations from AWS social media users.
• Administer 75+ AWS brand social media accounts across existing and emerging platforms.
• Define and maintain organizational best practices and standard operating procedures.
• Develop operational processes and deliver associated documentation to end users.
• Explore new and emerging social platforms for AWS expansion.
• Develop and host training for employees on AWS social media processes and procedures.
• Partner with internal teams to ensure operational rigor and security compliance.

Requirements

• A deep working knowledge of modern and emerging social media best practices, trends, and norms.
• 3+ years of experience working with social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.) in a professional capacity for an enterprise brand.
• 3+ years of reporting on social media performance at an enterprise level.
• 3+ years of experience working with social media publishing tools (Sprinklr, Hootsuite, etc.) in a professional capacity for an enterprise brand.

Nice-to-haves

• A deep functional knowledge of the current and forward-looking social media landscape including hands-on administrative experience with platforms such as Meta Business Suites, LinkedIn Business Manager, and TikTok Ads Manager.
• 3+ years of developing and delivering operational process documentation in support of enterprise social media marketing activity.
• 3+ years of developing actionable and data-driven insights & reporting on social media performance at an enterprise level.

Benefits

• Flexible work hours and arrangements
• Employee-led affinity groups fostering a culture of inclusion
• Ongoing events and learning experiences for diversity
• Mentorship and career-advancing resources