Tiktok - San Jose, CA
posted 3 days ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The Ads Targeting team plays a crucial role in helping advertisers reach their desired audience and optimize advertisement performance. As a Software Engineer on this team, you will be responsible for designing and building large-scale foundations for data processing and serving for next-generation ads targeting products. This includes applying machine learning models to scale budgets by understanding user interest and intention. The team is involved in various products such as custom audience, interest, behavior, lookalike, and auto targeting, as well as developing new innovative features. In this role, you will collaborate with product managers to define ad targeting product strategy and features based on data-driven methods and industry trends. You will design, optimize, and implement ad targeting strategies, improve infrastructure design and machine-learning methods, and maintain and troubleshoot both offline and online ads targeting products. Your work will involve extracting, aggregating, and syncing all pertinent data to generate audience insights, helping advertisers discover the demographics, locations, devices, and interests that make up their remarketing lists. This position is integral to ensuring that TikTok's advertising solutions are effective and efficient, ultimately driving better results for advertisers and enhancing user experience on the platform.