Software Product Marketing Manager

Lenovo - Morrisville, NC

Full-time - Mid Level

Morrisville, NC

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

The Software Product Marketing Manager at Lenovo is responsible for managing a portfolio of software offerings, developing go-to-market strategies, and driving software sales growth. This role requires a strong understanding of ecommerce best practices and data-driven decision-making to optimize product assortment, pricing, and promotional strategies.

Responsibilities

• Develop and implement go-to-market strategies for software products, including product assortment, pricing, placement, and promotional strategies.
• Conduct pricing analysis and adjust strategies based on competitor trends and market conditions.
• Define marketing priorities and promotions to enhance demand generation efforts.
• Optimize product assortment to meet customer demand and maximize sales.
• Monitor sales performance and key metrics to identify trends and areas for improvement.
• Manage software partner onboarding and marketing development funds (MDF) programs.
• Collaborate with cross-functional teams to align on strategies and objectives.

Requirements

• Bachelor's degree in Business, Marketing, Ecommerce, or a related field.
• 5+ years of experience in technology marketing, ecommerce, merchandising, pricing, or partner development.
• Strong analytical skills with the ability to interpret data for decision-making.
• Proficiency in ecommerce platforms, analytics tools, and Microsoft Office Suite.

Nice-to-haves

• MBA degree
• Knowledge of the security software space
• Excellent communication and interpersonal skills
• Ability to manage multiple projects in a fast-paced environment
• Knowledge of the software industry

Benefits

• Competitive salary
• Health insurance
• 401k plan
• Paid time off
• Professional development opportunities