<span>Digital Marketing Specialist</span>

$63,145 - $70,022/Yr

Action Packaging - Bensenville, IL

Full-time - Entry Level

Remote - Bensenville, IL

1,001-5,000 employees

Paper Manufacturing

About the position

We are seeking a creative and data-driven Digital Marketing Specialist to optimize our online presence through SEO content creation, website management, and data analysis. This role contributes to broader marketing efforts, including blog management, email marketing, and pay-per-click (PPC) campaigns, requiring a proactive problem-solver with a strong understanding of digital marketing strategies and platforms, particularly WordPress and WooCommerce.

Responsibilities

• Write, optimize, and manage high-quality content for our website to improve organic search performance.
• Conduct keyword research and analyze trends to develop effective SEO strategies.
• Monitor and report on SEO performance, identifying opportunities for improvement.
• Manage, update, and troubleshoot our WordPress and WooCommerce websites.
• Ensure the website is functional, up-to-date, and aligned with business objectives.
• Implement basic fixes and collaborate with developers for advanced technical issues.
• Manage and publish blog posts that align with our content strategy and marketing goals.
• Develop and execute email marketing campaigns, including newsletters and automated workflows.
• Support future PPC campaigns, including setup, optimization, and performance analysis.
• Track and analyze marketing metrics to evaluate campaign success and ROI.
• Generate actionable insights from data to inform strategy and improve performance.

Requirements

• Proven experience in SEO, digital content creation, and website management (WordPress and WooCommerce experience is a plus).
• Strong understanding of search engine algorithms, keyword research, and SEO tools.
• Familiarity with email marketing platforms (Klaviyo experience is a plus) and PPC campaign management.
• Analytical mindset with proficiency in Google Analytics and similar tools.
• Excellent communication and organizational skills.
• Ability to adapt to a dynamic work environment and manage multiple projects simultaneously.

Nice-to-haves

• Experience with Klaviyo for email marketing.
• Experience with PPC campaign management.

Benefits

• Hybrid/Remote Work - Enjoy the flexibility of working from home
• Medical/Dental/Vision insurance with flex spend
• Paid time off plus holidays
• 401K plan with company match
• Supplemental insurance options