<span>Marketer (Community Liaison)</span>

$65,000 - $100,000/Yr

Global Hospice Arizona - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

About the position

The Marketer (Community Liaison) is responsible for managing the marketing program and supervising the marketing team. This role focuses on establishing and maintaining relationships with customers and referral sources, negotiating contracts, and ensuring optimal reimbursement from various payers. The position requires a strong understanding of the healthcare landscape, particularly in home health care, and involves strategic planning and market assessment to meet agency goals.

Responsibilities

• Directs marketing operations and establishes and implements marketing initiatives.
• Negotiates contracts with managed care companies, government agencies, and other payers that ensure optimal reimbursement.
• Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
• Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
• Negotiates pricing with insurance case managers and other payers within acceptable standards of practice.
• Participates in budget development for the department and establishes allocations, monitoring resource use within budget limitations.
• Recruits, hires, orients, and manages members of the marketing team.
• Participates with the management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.
• Maintains comprehensive knowledge of the Agency's markets, key referral sources, and position in the market related to competitors.
• Develops and maintains information on available community resources and assists customers.
• Participates in annual Agency evaluation in areas of marketing, program development, growth, and expectations.
• Prepares reports of marketing activities and effectiveness.
• Works collaboratively with clinical staff to assure a consistent message to the customers and the community.
• Other activities as directed.

Requirements

• Bachelor's degree in business or related field.
• Previous experience in health care management or marketing, preferably in home health care.
• Demonstrated knowledge of regulatory requirements and restrictions in home health services.
• Demonstrated supervisory and negotiation skills.
• Excellent verbal and written communication skills.
• Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance