<span>Marketing and Graphic Designer</span>

$55,000 - $70,000/Yr

Better Talent - Fort Myers, FL

Full-time - Entry Level

Fort Myers, FL

About the position

Coastal Vacation Properties is seeking a creative and experienced Digital Marketing and Graphic Designer to join our team in Fort Myers, FL. This role is pivotal in developing and executing compelling marketing materials and social media content that drive revenue and attract new property owners to our management program. As a premier vacation rental management company, we are committed to providing exceptional vacation experiences in beautiful coastal regions, and we need someone who shares this passion and can effectively communicate it through engaging content. In this position, you will be responsible for creating eye-catching social media content, including graphics, videos, and multimedia that resonate with our audience. You will also design marketing materials such as flyers, brochures, and email campaigns to promote our services and properties. Collaboration with the marketing team is essential, as you will work together to develop and execute marketing strategies that align with our business goals and drive revenue. Your role will also involve managing and maintaining our social media presence, which includes scheduling and posting content, monitoring engagement, and responding to inquiries. You will produce high-quality videos that showcase our properties, services, and brand story, ensuring that our content remains fresh and innovative by staying up-to-date with the latest design trends and marketing best practices. Analyzing and reporting on the performance of marketing campaigns will be crucial, as you will use data to make informed decisions and improve future efforts. Fostering a sense of community through active engagement with our audience is also a key aspect of this role. You will develop strategies to encourage user-generated content and testimonials, creating compelling and visually appealing content that aligns with the company's brand and marketing objectives. This position offers a unique opportunity to contribute to the growth of our company while enhancing the vacation experiences of our guests.

Responsibilities

• Develop and design eye-catching social media content, including graphics, videos, and multimedia.
• Create engaging marketing materials such as flyers, brochures, and email campaigns to promote our services and properties.
• Collaborate with the marketing team to develop and execute marketing strategies that drive revenue and attract new property owners.
• Manage and maintain our social media presence, including scheduling and posting content, monitoring engagement, and responding to inquiries.
• Produce high-quality, engaging videos showcasing our properties, services, and brand story.
• Stay up-to-date with the latest design trends, marketing best practices, and digital tools to ensure our content is fresh and innovative.
• Analyze and report on the performance of marketing campaigns, using data to make informed decisions and improve future efforts.
• Monitor and respond to comments, messages, and mentions across all social platforms promptly and professionally.
• Foster a sense of community by actively engaging with the audience through comments, likes, shares, and other interactions.
• Develop and execute strategies to encourage user-generated content and testimonials.
• Create compelling and visually appealing content that aligns with the company's brand and marketing objectives.

Requirements

• Proven experience in graphic design, copywriting, and digital marketing in the real estate or hospitality industry; vacation rental industry is preferred.
• Previous experience creating engaging content on social media platforms and email campaigns.
• Strong writing, editing, and proofreading skills.
• Proficiency in digital marketing platforms and SEO best practices.
• Must be a self-starter with the ability to work independently and take initiative.
• Experience in the travel or hospitality industry is preferred, ideally in vacation rentals.
• Strong understanding of social media platforms and their respective best practices.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative mindset with a keen eye for detail.
• Bachelor's degree in Graphic Design, Marketing, or a related field.

Benefits

• Health insurance
• Paid time off
• Relocation assistance