<span>Marketing Assistant/Coordinator Full Time + Benefits</span>

VNA of Florida - Stuart, FL

Full-time - Entry Level

Stuart, FL

About the position

The Marketing Assistant/Coordinator at the Visiting Nurse Association of Florida (VNA) plays a crucial role in supporting the marketing team by creating content, managing social media, and assisting with email marketing campaigns. This position is essential for enhancing the agency's online presence and ensuring effective communication with clients and stakeholders.

Responsibilities

• Develop high-quality content such as blog posts, articles, social media posts, and email copy.
• Assist in creating marketing materials, including brochures, flyers, and presentations.
• Utilize Google Analytics to track website traffic and user behavior.
• Employ Google Ads and Google Search Console to optimize online visibility.
• Manage and maintain social media channels (e.g., Facebook, Instagram, LinkedIn).
• Create engaging social media content and monitor online conversations.
• Analyze social media metrics to measure performance and identify opportunities for improvement.
• Assist in developing and executing email marketing campaigns.
• Segment email lists and personalize messages to improve engagement.
• Track email performance metrics and make data-driven adjustments.
• Provide administrative support to the marketing team, including managing marketing calendars, tracking budgets, and maintaining marketing assets.
• Assist with maintaining marketing projects in project management software.
• Assist with market research and competitive analysis.
• Collaborate with the sales team to develop effective marketing strategies.
• Maintain marketing supplies, ensuring supplies are up to date.
• Comply with agency policies and procedures.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• One to two years of marketing experience.
• Experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Experience with Google Analytics, Google Ads, and Google Search Console is preferred.
• Experience with project management software is preferred.
• Proficiency in marketing automation tools.

Nice-to-haves

• Experience with graphic design software (e.g., Canva, Adobe Creative Suite).
• Experience with project management software.

Benefits

• Full-time position with benefits.