<span>Marketing Communication Specialist</span>

$44,990 - $54,995/Yr

Feldman Company - Hauppauge, NY

Full-time - Entry Level

Hauppauge, NY

Professional, Scientific, and Technical Services

About the position

The Marketing Communication Specialist is responsible for coordinating the development and design of promotional materials to enhance brand awareness and support the marketing team. This role involves creating messaging strategies and marketing campaigns, managing online and offline promotional resources, and overseeing social media content. The specialist will utilize creativity to adapt to consumer preferences and produce innovative content that aligns with the organization's marketing initiatives.

Responsibilities

• Designing and creating online marketing content, including newsletters, brochures, and promotional emails.
• Collaborating with design and public relations to create white papers, infographics, and marketing videos.
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department.
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty, and customer satisfaction.
• Reviewing and analyzing consumer data to analyze effective marketing strategies and successful ways to increase brand awareness.
• Assisting in calculating the return on investment (ROI) for marketing campaigns.
• Networking with potential customers and industry professionals to grow brand awareness and promote the company's products.
• Contacting and maintaining relationships with decision makers and marketing teams for existing and new groups that are onboarded.
• Setting up onsite visits, workshops, in-person seminars, and online webinars with all existing and new groups on a monthly basis.

Requirements

• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, and advertising, as well as vendors, contractors, and freelancers.
• Excellent interpersonal skills for representing organizations in public, during media events, product launches, product demonstrations, and while participating at trade shows.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously.
• Familiarity with project management software is an asset.
• Good computer skills for generating reports, viewing marketing metrics, extracting data, and sharing this information with other team members in project updates.
• Working knowledge of basic computer applications, programs, and features is a must, with experience in web page development or graphic design.
• Ability to provide information on previous campaigns, projects, and timelines overseen and implemented to demonstrate overall capabilities.
• Superior customer relations phone skills.
• Experience with Hub Spot, CRM, Eventbrite, Mailchimp, Zoom, and proficiency with Microsoft 360.

Nice-to-haves

• Experience in graphic design, although not a primary requirement for the role.