<span>Media Sales Marketing Specialist - Contract</span>

$52,000 - $72,800/Yr

Aicpa - Durham, NC

Full-time - Entry Level

Remote - Durham, NC

Professional, Scientific, and Technical Services

About the position

The Media Sales Marketing Specialist will manage media sales campaigns and associated data, contributing to the customer journey within a larger team. This is a temporary contract role that allows for remote work and is expected to last until March 2025, with the possibility of extension.

Responsibilities

• Support transfer of Marketing database from Higher Logic to Salesforce.
• Build outbound email campaigns using existing infrastructure.
• Attend weekly sales team meetings to understand inventory that needs to be sold and types of leads needed.
• Analyze leads to understand pipeline performance, including closed and lost leads.
• Identify new inventory opportunities and the types of advertisers they would appeal to.
• Develop campaigns to generate new leads based on unsold or new inventory.
• Create new Media packs based on advertiser audience segmentation.
• Collaborate with the journey development team to identify new inventory and ideal media advertisers to enhance engagement.
• Provide end-of-month reporting on pipeline and campaign performance.

Requirements

• Experience working with media sales and marketing.
• Bachelor's degree or equivalent.

Benefits

• Healthcare options
• Retirement plans
• Paid time-off
• Parental leave
• Employee assistance program
• Mental health resources
• Flexible benefits options