Google - San Francisco, CA
posted 18 days ago
Full-time - Mid Level
San Francisco, CA
5,001-10,000 employees
Web Search Portals, Libraries, Archives, and Other Information Services
About the position
The Product Marketing Manager for Google Play Platforms and Devices is responsible for developing and implementing comprehensive go-to-market (GTM) strategies. This role focuses on landing key launch moments, influencing the product roadmap, and ensuring alignment and execution of marketing initiatives. The position requires a strong understanding of consumer insights and data to enhance customer experiences, as well as the ability to manage cross-functional projects effectively.
Responsibilities
- Develop and implement comprehensive GTM strategies for product launches.
- Land key launch moments and influence the product roadmap.
- Conduct market research and competitive analysis to identify target audiences and messaging opportunities.
- Craft compelling product messaging and positioning based on user insights and market analysis.
- Ensure alignment and execution of marketing initiatives across teams.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of consumer product marketing experience.
- Experience managing cross-functional or cross-team projects.
Nice-to-haves
- Experience working closely with Product and Engineering to develop GTM strategies and align on hero features.
- Passion for consumers and consumer experiences, with a demonstrated ability to utilize consumer insights and data to improve the customer experience.
- Strong project management skills with the ability to manage simultaneous projects across multiple internal cross-functional stakeholders.
- Problem solving and analytical skills with the ability to process analysis to simple communications.
- Experience working in digital entertainment or gaming, and on loyalty programs.
- Comfortable with ambiguity and self-directing their projects in an unstructured environment.
