<span>Regional Marketing Manager, Central Region</span>

AbbVie - Austin, TX

Full-time - Mid Level

Austin, TX

1,001-5,000 employees

Chemical Manufacturing

About the position

The Immunology Regional Marketing Manager (RMM) is a field-based role responsible for developing and optimizing national and regional marketing initiatives for AbbVie’s Immunology portfolio. The RMM will collaborate with cross-functional teams to ensure alignment with strategic brand plans and act as the primary marketing representative with external experts to generate insights and drive brand performance. This position requires a deep understanding of market dynamics and the ability to manage multiple projects effectively while adhering to regulatory guidelines.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion.
• Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Evaluate the effectiveness of key marketing tactics and make strategic recommendations to leadership for brand optimization.
• Provide in-depth insights based on key business questions to inform marketing strategy and resource optimization.
• Collaborate with field leadership to optimize the implementation of marketing strategies.
• Understand market drivers, competitive landscape, and provider dynamics in the assigned geography.
• Coordinate deliverables of external vendors and internal departments including Marketing, Market Research, Legal, and Medical Affairs.
• Identify and build relationships with External Experts and relevant associations to drive marketing engagement.
• Develop regional engagement plans for External Experts and ensure consistent execution throughout the year.

Requirements

• Bachelor's Degree
• At least 2 years of experience in Immunology (preferred)
• Previous experience in sales, sales management, or marketing
• Ability to navigate a field and headquarter based matrix organization
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Nice-to-haves

• Previous Gastroenterology experience preferred

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs