Lou Sobh Honda - Cumming, GA

posted 18 days ago

Full-time
Cumming, GA

About the position

The Social Media Coordinator will manage and execute the social media presence for three dealerships and a sponsored amphitheater. This role focuses on creating engaging content, building brand awareness, and driving customer engagement through effective social media strategies.

Responsibilities

  • Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
  • Create, curate, and manage published content (images, video, written) across social media platforms.
  • Monitor social media channels for trends, feedback, and engagement opportunities.
  • Conduct social listening to understand audience sentiment and inform content direction.
  • Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
  • Analyze performance metrics and generate reports to assess the effectiveness of social media initiatives.
  • Engage with followers by responding to comments and messages in a timely manner.
  • Stay updated on the latest industry trends, tools, and best practices in social media marketing.
  • Support minimal tasks of the Executive Team.

Requirements

  • Strong background in advertising principles to effectively promote products or services through social media channels.
  • Experience in social media marketing with a proven track record of successful campaigns.
  • Content creation skills with an eye for detail in proofreading and editing.
  • Knowledge of public relations strategies to effectively communicate brand messages.
  • Ability to conduct social listening to gauge audience reactions and adapt strategies accordingly.
  • Photography skills for capturing high-quality images that resonate with the target audience.
  • Familiarity with video editing software to create engaging video content for various platforms.
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