Special Event Sales Manager - Snapdragon Stadium

$65,460 - $72,800/Yr

Oak View Group - San Diego, CA

Full-time - Mid Level

San Diego, CA

Professional, Scientific, and Technical Services

About the position

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. The Special Event Sales Manager will play a crucial role in planning, implementing, and managing special event sales for Snapdragon Stadium, aiming to maximize event bookings and revenue. This position is pivotal in positioning Snapdragon Stadium as the premier location for private and special events in the San Diego market. The role involves developing and executing sales and marketing plans to promote the venue, identifying and approaching new potential clients, and researching current market trends to increase event volume. The Special Event Sales Manager will also create and maintain relationships with local business leaders and sponsors, prepare proposals, conduct facility tours, and coordinate with various teams to ensure successful events. The position requires establishing sales goals, managing the department budget, and reporting sales results to the General Manager. Additionally, the manager will be responsible for venue contract initiation and financial reporting post-event, while also networking in regional areas to seek new business opportunities.

Responsibilities

• Develop and execute sales & marketing plans to promote Snapdragon Stadium as a premier location for special and private events.
• Identify and approach new potential clients and groups.
• Research and follow current market and industry trends to increase the volume of events.
• Evaluate the potential business value of various events and clients.
• Create and maintain relationships with local business leaders and sponsor/venue partners to create a network of sales leads.
• Prepare written proposals and/or present to potential clients.
• Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
• Establish monthly, quarterly and annual sales goals and specific performance metrics aligned with business strategies and management of department budget.
• Carefully coordinate activities with event managers, culinary team, internal departments and external personnel to ensure special events occurring at Snapdragon Stadium are successful and client satisfaction is achieved and exceeded.
• Communicate with clients to resolve issues and inquiries; improve customer experience based on client feedback.
• Report sales results and revenues on a regular basis and suggest improvements as needed to the General Manager.
• Assist with overall calendar management for the complex and other assigned duties.
• Maximize the use of event space through proper layering of events/meetings over same dates.
• Responsible for venue contract initiation, revision, and execution for event license agreements for all special events at Snapdragon Stadium.
• Responsible for financial reports post event.
• Travel to regional areas for networking events throughout the year in search of new business.
• Main contact for industry meeting professionals, San Diego Tourism partners and other special event organizers looking to do events at Snapdragon Stadium.

Requirements

• Bachelor's degree in Marketing, Business Management, Communications or closely related field.
• Minimum of 3-5+ years of progressively responsible experience in convention center/arena/stadium or hotel/resort group sales or an equivalent combination of education, training and experience.
• Demonstrated working knowledge and proficiency with sales performance metrics.
• Demonstrated ability to formulate creative and original special events in unique locations.
• Experience with customer relationship management (CRM) software preferred.
• Strong track record of building relationships and generating new business.
• Ability to prioritize and meet deadlines.
• Ability to multi-task and work in a fast-paced environment.
• Excellent organizational skills and attention to detail.
• Ability to communicate clearly and concisely in the English language, both orally and in writing.
• Ability to communicate in Spanish is desired.
• Ability to work independently and as part of a team.
• Proficiency with MS Office applications, Power Point, Google Analytics and Adobe Design applications.
• Prior experience with calendar management software is preferred.
• Ability to work nights, all events, weekends, and holidays as required.

Nice-to-haves

• Ability to communicate in Spanish is desired.
• Experience with customer relationship management (CRM) software preferred.
• Prior experience with calendar management software is preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan
• 401(k) matching
• Paid time off (vacation days, sick days, and 12 holidays)