Specialist, AACU Digital Marketing

American Airlines Group - Dallas, TX

Full-time - Entry Level

Dallas, TX

Air Transportation

About the position

The Specialist, AACU Digital Marketing position at American Airlines Credit Union is a pivotal role within the Marketing team, focusing on the development and execution of digital marketing strategies that align with the organization's goals. This position offers an exciting opportunity to work in a collaborative environment, where the selected candidate will be responsible for crafting year-long digital marketing strategies that not only support business objectives but also enhance the advocacy of the American Airlines Credit Union brand. The role requires a blend of creativity and analytical skills to develop and deploy both long-term digital marketing campaigns and short-term advertising techniques. In this role, you will collaborate with various internal and external teams to create best-in-class promotional, lifecycle, and transactional digital marketing experiences. This includes working closely with compliance and advertising agencies to ensure that all digital campaign disclosures and deliverables meet regulatory standards. You will also coordinate multi-channel marketing and advertising projects, developing timelines to ensure that digital marketing campaigns are implemented on time and effectively. The Specialist will manage, schedule, design, develop, and deploy advertising and member communications across multiple digital marketing channels. Additionally, you will provide backup and support for the day-to-day deployment of marketing digital systems, assisting with content strategy and the growth of various programs. The role also emphasizes the importance of security and confidentiality, requiring the selected candidate to ensure compliance with all applicable laws and regulations, including the Bank Secrecy Act. Overall, this position is designed for a dynamic individual who is ready to tackle challenges with flexibility and grace, while contributing to the growth and success of the American Airlines Credit Union brand.

Responsibilities

• Develop year-long digital marketing strategies that support business goals.
• Deploy long-term digital marketing campaigns and short-term advertising techniques.
• Collaborate with internal and external teams to produce promotional, lifecycle, and transactional digital marketing experiences.
• Work with compliance and advertising agencies to develop digital campaign disclosures and deliverables.
• Coordinate multi-channel marketing and advertising projects, developing timelines for successful implementation.
• Manage, schedule, design, develop, and deploy advertising and member communication across multiple digital marketing channels.
• Provide backup and support for the day-to-day deployment of marketing digital systems.
• Assist with content strategy and the growth of various programs.
• Perform other duties as assigned.

Requirements

• High school diploma or GED.
• Bachelor's Degree in Communications, Marketing, or related area, or equivalent work experience (preferred).
• Digital Marketing training and certifications (preferred).
• Above average proficiency in Microsoft Office software (e.g., Word, Excel, Access, PowerPoint).
• Working knowledge of Adobe suite products, including Illustrator, Photoshop, XD, and Acrobat DC.
• Experience in the financial industry (helpful).
• Strong project management experience.
• Experience with content management systems, search engine optimization, digital lead generation, and email marketing (helpful).
• Knowledge of effective digital marketing principles and practices.
• Excellent organizational, oral, and written communication skills.
• Strong problem-solving skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to build and maintain positive business relationships across departments.
• Ability to work independently with minimal supervision.
• Ability to adjust work schedule and work additional hours as necessary.

Nice-to-haves

• Experience in the financial industry is helpful.
• Digital Marketing training and certifications are desired.

Benefits

• Travel Perks: Access to 365 destinations on more than 6,800 daily flights.
• Health Benefits: Access to health, dental, prescription, and vision benefits from day one.
• Wellness Programs: Tools and resources to support personal wellness.
• 401(k) Program: Available upon hire with employer contributions after one year.
• Employee Assistance Program, pet insurance, and discounts on hotels, cars, and cruises.