Specialist, Brand Management

$70,000 - $83,000/Yr

SHRM - Alexandria, VA

Full-time - Mid Level

Alexandria, VA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Specialist, Brand Management is a core member of the SHRM brand team with responsibilities to support a wide range of projects to align and amplify SHRM’s brand awareness and reputation including brand architecture, integrated campaigns, brand activations and local chapter engagement. The Specialist should have an understanding of the role brand and marketing play in driving overall business goals and the functions that support those goals. Strategic thinking, strong organizational skills and the ability to optimize results through understanding performance metrics are key.

Responsibilities

• Support the SHRM brand on campaign launch tactics, brand themes and initiatives from initial launch strategy through promotional and post-launch follow up to achieve brand visibility.
• Contribute to brand efforts across the SHRM 'Branded House' – products, events, state councils, chapters and various business units – to ensure consistency and alignment to strengthen brand awareness.
• Draft compelling messaging that delivers clear benefits to external and internal stakeholders and conveys brand voice.
• Create/prepare communications and execute brand projects and deliverables including but not limited to logos, branded assets, branded event support and integrated marketing campaigns.
• In partnership with the Business Insights team, ensures timely collection of metrics and reporting to compile campaign performance reports and uses reports to provide recommendations for campaign optimization.
• Work collaboratively across the organization to identify areas of opportunity to better drive brand awareness and affinity.
• Other brand management projects as assigned.

Requirements

• Bachelor’s degree or equivalent experience and training in lieu of degree.
• At least 3 years of experience in a related field, preferably with experience in building and activating brand campaigns, brand promotions and stunts and partnering with PR/communications teams on earned media opportunities.
• Strong written and verbal communication skills.
• Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.
• Strong project management skills and attention to detail.
• Ability to work as part of a team with excellent interpersonal skills.
• Proficient with Microsoft Office Suite.

Benefits

• Professional growth and development
• Health insurance
• Dental insurance
• Vision insurance
• Well-being programs
• Health savings account
• Flexible spending account
• Retirement plan
• Open leave
• Annual discretionary bonus and incentives