Specialist, Digital Marketing & Strategy - Distribution (Latin)

Live Nation - New York, NY

Full-time - Entry Level

New York, NY

Amusement, Gambling, and Recreation Industries

About the position

Roc Nation is seeking a Digital Marketing Specialist to promote and support its roster of Latin artists. This role focuses on driving innovative digital marketing strategies tailored to the Latin music market, while building strong relationships with artists, managers, and digital partners. The ideal candidate will possess creative vision and a deep understanding of Latin music culture to create compelling online content that grows audiences and engages fans across multiple platforms.

Responsibilities

• Assist in developing and executing digital marketing campaigns for Latin artist releases, including social media content, email marketing, and playlisting strategies.
• Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Work with artists, managers, and the digital team to ensure that content aligns with the artist's brand and resonates with Latin music audiences.
• Develop and execute digital marketing and content distribution strategies for Roc Nation's Latin artists.
• Produce and post digital content, including text, images, and videos; liaise with artists and managers to develop artist-generated content that enhances fan engagement.
• Support and manage relationships with key digital accounts, such as Meta, TikTok, YouTube, etc., to secure promotional opportunities and playlisting.
• Liaise with label distribution partners to execute digital marketing plans and initiatives for releases and campaigns.
• Assist in building and launching new artist websites and social media profiles; maintain and update artist sites and profiles, ensuring consistent branding and up-to-date content.
• Work with the Data team to compile and distribute regular reports to internal teams, tracking key metrics such as engagement rates, audience growth, and content performance.
• Contribute to brainstorming sessions for creative digital campaigns to drive fan engagement.

Requirements

• Bachelor's degree in a related field preferred.
• 1-2 years of experience in digital marketing or social media, ideally with a focus on music or entertainment.
• Full working bilingual proficiency (Spanish/English) is a mandatory requirement; Portuguese not required but preferred.
• Familiarity with digital and social platforms, particularly TikTok, Instagram, YouTube, Facebook, X, and other platforms popular in the Latin music community.
• Strong passion for Latin music and culture.
• Experience with content creation, including basic skills in image and video editing (Photoshop, Premiere, or mobile editing tools).
• Understanding of key digital metrics and experience working with analytics tools (Google Analytics, social media insights, etc.).
• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects in a fast-paced environment.
• Excellent communication and project management skills; ability to execute tasks under pressure, highly organized, and proactive.
• A team player with a proactive attitude and a willingness to learn.

Nice-to-haves

• Experience with content creation tools and techniques.
• Knowledge of additional languages beyond Spanish and English.