Specialist, Digital Marketing & Strategy - Distribution (Latin)

Roc Nation - New York, NY

Full-time - Entry Level

New York, NY

10,001+ employees

Broadcasting and Content Providers

About the position

The Digital Marketing Specialist at Roc Nation will focus on promoting and supporting Latin artists through innovative digital marketing strategies. This role involves building relationships with artists, managers, and digital partners to create engaging online content that resonates with Latin music audiences. The ideal candidate will possess a strong understanding of Latin music culture and be adept at utilizing various digital platforms to enhance audience engagement.

Responsibilities

• Assist in developing and executing digital marketing campaigns for Latin artist releases, including social media content, email marketing, and playlisting strategies.
• Prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Work with artists, managers, and the digital team to ensure that content aligns with the artist's brand and resonates with Latin music audiences.
• Develop and execute digital marketing and content distribution strategies for Roc Nation's Latin artists.
• Produce and post digital content, including text, images, and videos; liaise with artists and managers to develop artist-generated content that enhances fan engagement.
• Support and manage relationships with key digital accounts, such as Meta, TikTok, YouTube, etc., to secure promotional opportunities and playlisting.
• Liaise with label distribution partners to execute digital marketing plans and initiatives for releases and campaigns.
• Assist in building and launching new artist websites and social media profiles, maintaining consistent branding and up-to-date content.
• Work with the Data team to compile and distribute regular reports tracking key metrics such as engagement rates, audience growth, and content performance.
• Contribute to brainstorming sessions for creative digital campaigns to drive fan engagement.

Requirements

• Bachelor's degree in a related field preferred.
• 1-2 years of experience in digital marketing or social media, ideally with a focus on music or entertainment.
• Full working bilingual proficiency (Spanish/English) is a mandatory requirement; Portuguese not required but preferred.
• Familiarity with digital and social platforms, particularly TikTok, Instagram, YouTube, Facebook, X, and other platforms popular in the Latin music community.
• Strong passion for Latin music and culture.
• Experience with content creation, including basic skills in image and video editing (Photoshop, Premiere, or mobile editing tools).
• Understanding of key digital metrics and experience working with analytics tools (Google Analytics, social media insights, etc.).
• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects in a fast-paced environment.
• Excellent communication and project management skills; ability to execute tasks under pressure, highly organized, and proactive.
• A team player with a proactive attitude and a willingness to learn.

Nice-to-haves

• Experience with digital marketing tools and software.
• Knowledge of the Latin music industry and its trends.

Benefits

• Generous vacation
• Healthcare benefits
• Retirement benefits
• Student loan repayment
• Six months of paid caregiver leave
• Perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips)
• Music @ Home (stipend to cultivate your little ones' music interest)
• Tuition reimbursement
• Access to free concerts, festivals, sports games, and more through exclusive employee ticket concierge.