Specialist, Digital Marketing

About the position

We are looking for a Marketer to join Hikma Morocco, combining Product Management with Omnichannel & Digital Marketing. This role will be responsible for driving brand strategy, ensuring commercial success, and enhancing customer engagement through digital and omnichannel initiatives. If you have a strategic mindset and a passion for innovation, we encourage you to apply!

Responsibilities

• Develop and implement marketing strategies for the assigned product, aligning commercial objectives with digital and omnichannel approaches.
• Drive brand performance through customer insights, competitor analysis, and market intelligence.
• Lead the execution of omnichannel marketing campaigns, integrating traditional and digital platforms (social media, CRM, email marketing, and web-based engagement).
• Collaborate with sales and medical teams to create impactful promotional materials and engagement tools.
• Leverage data analytics to optimize customer interactions, improve brand visibility, and enhance customer experience.
• Monitor key performance indicators (KPIs) and adjust strategies to maximize ROI and market impact.
• Ensure compliance with regulatory guidelines while implementing innovative marketing solutions.

Requirements

• Educational Background: Master's degree in Pharmacy, Business, Marketing.
• Experience: 3+ years experience in product management and digital/omnichannel marketing.
• Advanced English language skills