SPECIALIST - DIGITAL MARKETING

Seminole Gaming - Okeechobee, FL

Full-time - Mid Level

Okeechobee, FL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist at Seminole Casino Brighton is responsible for leading all digital marketing efforts, including research, strategy, and implementation of various digital media forms. This role focuses on enhancing brand awareness, driving sales, and optimizing digital advertising campaigns while ensuring a high level of service to guests.

Responsibilities

• Lead all digital marketing efforts including research, strategy, and implementation of digital media.
• Manage multi-media planning, including campaign build-out and scheduling, SEM campaigns, and creative execution.
• Collaborate with the creative team, agencies, and vendors for continuous improvement of digital strategies.
• Work with the revenue management team to drive sales through various channels.
• Create tags and upload digital marketing assets for campaign execution.
• Develop, execute, measure, and optimize digital advertising, email marketing, and social media campaigns.
• Generate reports to analyze ROI performance of campaigns using analytics tools.
• Oversee production and implementation of social media campaigns across various platforms.
• Write content for the company blog and support other key marketing efforts as needed.

Requirements

• Bachelor's degree in marketing/advertising, communications, journalism, or business administration.
• Minimum of three years of experience in a similar position or equivalent education and experience.
• Three years of experience working with social media sites.
• Experience with Photoshop, InDesign, and other graphic/production software.
• Knowledge of Google Analytics, Adobe Analytics, SEO/SEM, Google DoubleClick adserver, and Tag Manager.
• Experience in customer relationship management (CRM) and content management system (CMS).
• Experience with HTML and understanding of pixel implementation and tracking URLs.

Nice-to-haves

• Experience with Fourwinds is a plus.
• Demonstrated knowledge of mobile, emerging, and social media applications in advertising campaigns.
• Experience in brand management and development.

Benefits

• Competitive benefits package
• Great work environment
• Opportunities for career growth