Specialist - Gamification Marketing

United Airlines - Chicago, IL

Full-time - Entry Level

Chicago, IL

5,001-10,000 employees

Air Transportation

About the position

There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing - in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world? Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Responsibilities

• Assist in the development and execution of gamification strategies to enhance customer engagement and retention.
• Collaborate with cross-functional teams to conceptualize, plan, and implement gamified marketing campaigns.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Support the creation of compelling content and assets for gamified promotions across various channels, including social media, email, and website.
• Conduct research on industry trends and best practices in gamification, continuously seeking opportunities for innovation and improvement.
• Assist in the management of promotional offers and incentives throughout their lifecycle, ensuring timely delivery and effective communication to customers.
• Provide administrative support as needed, including scheduling meetings, maintaining documentation, and coordinating logistics for events or activations.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field
• 1-2+ years of experience in marketing
• Strong interest in gamification and its applications in marketing
• Excellent written and verbal communication skills, with a keen eye for detail
• Ability to multitask and prioritize tasks in a fast-paced environment
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms
• Creative thinking and problem-solving skills, with a passion for innovation.

Nice-to-haves

• Familiarity with one or more reporting tools - Spotfire/ Tableau
• Visualization tools - Tableau/ Spotfire

Benefits

• Enjoy unlimited standby travel and discounted rates on airline tickets to anywhere United flies
• Paid time off and sick time to keep your life balanced
• 401(k) with a company match for your future
• Competitive medical insurance plans including vision, dental and long-term disability to keep you and your family healthy
• Professional development seminars to keep your career moving forward
• Volunteer opportunities to give back to the community
• Business Resource Groups to build networks and celebrate diversity and inclusion
• Social clubs because we're more than just coworkers - we're a family