Specialist II, Digital Marketing Flagship Nike Direct Digital Commerce North America

Nike - Beaverton, OR

Full-time - Mid Level

Beaverton, OR

5,001-10,000 employees

Leather and Allied Product Manufacturing

About the position

The NA Digital Marketing Specialist II role at Nike focuses on delivering consumer-centric experiences on Nike.com and the Nike App. This position is integral to the Flagship Experiences team, contributing to a multi-pronged digital marketing strategy that enhances brand storytelling and engages consumers effectively. The specialist will collaborate with various teams to optimize digital marketing efforts and drive engagement and retention among members.

Responsibilities

• Develop user experience journeys and interfaces aligned to seasonal and fiscal strategies.
• Plan and program content for Nike.com and Nike App, including creative briefs and linking strategies.
• Review creative content and provide feedback based on best practices and strategic goals.
• Ensure content is quality assured and scheduled for timely launches.
• Leverage data and analytics to optimize consumer journeys and drive engagement.
• Inform content creation with in-season learnings to develop effective creative assets.
• Maintain processes with cross-functional stakeholders for successful execution.
• Collaborate and advocate positively across categories and functional partners.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Design, or equivalent experience.
• 2-4 years of experience in digital or brand marketing, preferably in a cross-functional team.
• Strong understanding of website and app brand marketing and project management.
• Knowledge of digital channels including Apps, Email, SEO, and Performance Marketing in an ecommerce context.
• Proven ability to manage multiple priorities while being detail-oriented.
• Strong analytical skills to drive business decisions and marketing optimization.

Nice-to-haves

• Experience in ecommerce settings.
• Passion for sports and innovation in digital marketing.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Employee discounts
• Professional development opportunities