Specialist II, Digital Marketing Flagship Nike Direct Digital Commerce North America

Nike - Beaverton, OR

Full-time - Entry Level

Beaverton, OR

10,001+ employees

Leather and Allied Product Manufacturing

About the position

The NA Digital Marketing Specialist will play a critical role in enhancing consumer engagement on Nike's flagship platforms, including Nike.com and the Nike App. This position focuses on delivering consumer-centric experiences that align with seasonal and fiscal strategies, while also driving brand storytelling and achieving business priorities. The role requires collaboration with cross-functional teams to optimize the consumer journey and ensure effective content delivery.

Responsibilities

• Develop user experience journeys and interfaces aligned to seasonal and fiscal strategies.
• Plan and program various content on Nike.com and Nike App, including creative briefs and linking strategies.
• Review creative content and provide feedback based on best practices and strategic goals.
• Ensure content is QA'd and scheduled for flawless execution on launch dates.
• Leverage data and analytics to optimize the consumer journey and drive engagement and retention.
• Assist in creating and maintaining processes with cross-functional stakeholders for executional success.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Design, or equivalent experience.
• 2-4 years of work experience in a digital or brand marketing role.
• Strong understanding of website and app brand marketing and project management.
• Knowledge of digital channels including Apps, Email, SEO, and Performance Marketing in an ecommerce setting.
• Proven ability to handle multiple priorities while remaining detail-oriented.
• Strong analytical skills to use data for business decisions and marketing optimization.

Nice-to-haves

• Experience in social media management.
• Passion for sports and innovation in digital marketing.

Benefits

• Generous total rewards package.
• Casual work environment.
• Diverse and inclusive culture.
• Professional development opportunities.