SPECIALIST II, DIGITAL MARKETING SNKRS NA

Nike - Beaverton, OR

Full-time - Entry Level

Beaverton, OR

Leather and Allied Product Manufacturing

About the position

The Specialist II, Digital Marketing SNKRS NA at NIKE, Inc. is responsible for enhancing the SNKRS experience in North America by managing product storytelling and launch strategies for the sneaker-centric platform. This role involves executing digital marketing programs, collaborating with various teams to drive demand creation, and ensuring the platform's efficiency and effectiveness in connecting with consumers.

Responsibilities

• Manage the daily flow of content in SNKRS, including thread drops and storytelling updates.
• Work closely with geo Brand teams to develop seasonal plans that integrate SNKRS as a launch platform and demand creation agent.
• Partner with SNKRS Global and studio teams to create features and elevated launch plans for the SNKRS app.
• Drive successful execution of marketing strategies and campaigns tied to high-heat launches.
• Maintain agency relationships and drive partner communication related to Brand plan execution.
• Drive innovative initiatives to connect with consumers via SNKRS.
• Collaborate with SNKRS merchant and category counterparts to develop communication plans supporting seasonal priorities.
• Ensure SNKRS is integrated into seasonal planning processes for key initiatives and product launches.
• Assist with budget management for channels and agency partners.
• Create recaps to share plans, best practices, and new strategies with internal stakeholders.

Requirements

• BA/BS degree
• 1-3 years of work experience in a digital or brand marketing role
• Strong understanding of brand marketing and digital channels including Apps, Email, Affiliates, SEO, Performance Marketing, and Social
• Experience with marketing analytics tools such as Omniture and Tableau
• Familiarity with planning tools such as Air Table and Asana
• Background in mobile apps and/or e-commerce preferred.

Nice-to-haves

• Experience in a cross-functional or cross-category team
• Creative mindset with a passion for content creation
• Strong collaboration skills with large teams

Benefits

• Generous total rewards package
• Casual work environment
• Diverse and inclusive culture
• Professional development opportunities