Specialist II Media Planning

About the position

This position supports the Manager of Brand Planning in executing traditional and digital media planning, focusing on strategic planning and channel mix decisions to achieve brand objectives and optimize return on investment. The role involves collaboration with media agencies and internal partners to identify suitable media platforms, develop strategic media plans, and assess the performance of media investments.

Responsibilities

• Work with media agencies and internal partners to identify media platforms that fit our content strategy and deliver on both brick and mortar and Ecommerce business goals
• Leverage various media platforms (traditional and digital including social) to ensure relevant content reaches target audience at various points along the buyer's journey
• Support the development of strategic media, content, and process implementation plans
• Work closely with the media agency and ADUS support organization on the development of optimized media plans and target audience strategies aligned with brand business goals
• Identify potential national or local partnership opportunities
• In partnership with the agency and Manager of Brand planning, develop, and implement opportunities to improve and enhance campaigns and/or processes
• Work with media agency to identify tests to understand optimal practices with respect to creative rotation, media mix, etc.
• Work with media agency in development of localized media plans by leveraging value ads, live radio, etc.
• Manage overall media budget and content calendar
• Lead performance assessments of media investments via Media Mix Modeling, to understand the impact of prior campaigns
• Leverage research, combined with business and marketing objectives, to recommend future content and spend optimizations across media channels and regions
• Maintain solid understanding of media best practices, channels and innovations and make recommendations to the Manager of Brand Planning on tests or changes to the plan
• Coordinate and direct informative reports for stakeholders utilizing various customer data sources that provide insights relating to key program KPIs.

Requirements

• Experience in marketing and/or media planning (minimum 4 years)
• Experience in budget management (minimum 2 years)
• Bachelor's degree in marketing or related field or equivalent work experience
• Strong project management, organization, and attention to details, with the ability to work well with corporate and cross functional teams as well as outside agency partners
• Understanding of social media, paid search, display media, streaming video, and other evolving digital media tactics

Nice-to-haves

• Strong communication skills, both written and verbal
• Strong interpersonal and collaboration skills
• Ability to translate data into meaningful insight(s)
• Strong analytical skills and ROI driven; including extensive experience reviewing campaign performance results and making recommendations for future action

Benefits

• Flexible work environment with hybrid work expectation
• Equal opportunity employment